Is The Swiss Watch Industry In Trouble? Smart Watches, Fashion Watches

It is no doubt, fashion watches and smart watches have rocked the mechanical watch industry. They are accessible in their prices, useful in their functions and are definitely capturing the attention of people who are looking to buy a wrist accessory. One could compare this type of event to the quartz crisis - where quartz movements became highly desired and made many watch manufactures go out of business. We give you our thoughts on why mechanical watches must be careful with what smart watch and fashion watch brands are doing to the industry. Also, we brainstorm what mechanical watch companies must do to capture the younger audience.

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